Brands and Retailers Look to UX for Heightened Consumer Engagement – WWD

Discriminating consumers have set the bar higher than ever for seamless e-commerce experiences. Companies such as ContentSquare, a global user experience firm, aspire to optimize digital experiences for brands and retailers by enabling its clients to better understand the “why” behind online consumer behaviors.

As browsing behaviors have become top of mind for e-commerce brands, the UX industry is estimated to be worth $3 billion this year, according to Forrester Research.

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