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Despite spending billions, why are retailers struggling to use data and retain sales?, Marketing & Advertising News, ET BrandEquity

Retailers need data-driven approach to steer repeat business as only 5 per cent C-suite level retail executives think their customers are loyal, finds out an EY survey. According to the findings of the survey of 130 C-suite retail executives from North America, Europe and Asia, despite spending billions each year on loyalty programmes, retailers are struggling to effectively use their ...

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A Media Empire Loses Its King. What Now?

Even before 2015, when Condé Nast changed his title from chairman to chairman emeritus, Mr. Newhouse had stepped away from daily operations at his company. His last major decision was to relocate Condé Nast from its headquarters in Midtown Manhattan to 23 floors at One World Trade, a move that was completed in 2014. Photo “His death is very sad ...

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Australian bourse powered up by energy sector

Monday 02.30 BST What you need to know Sydney’s benchmark index climbs more than 1 per cent Tokyo stock movements muted after Tankan results Dollar gains as euro edges down following Catalonia vote Oil down further from post-Kurdish referendum peak Overview Stock markets in Sydney and Tokyo diverged as traders in Hong Kong and Seoul took the day off, while ...

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Sue Allen: Big news in social media world

SUE ALLEN Last updated 14:11, October 2 2017 KACPER PEMPEL Yay, more characters with which to share your innermost thoughts. OPINION: Big news in the world of social media last week when Twitter announced it was testing doubling the possible length of a tweet to 280 characters to help users “be more expressive”. Thank the Lord. Because I for one can’t ...

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Randy Weiss: Media Luncheons Showcase Santa Barbara Athletic Round Table | Sports

In SBART’s 50th anniversary season, an inside look at an enduring and endearing local sports tradition By Randy Weiss | October 1, 2017 | 3:45 p.m. The Santa Barbara Athletic Round Table is baaack!! After summer vacay, Monday Media Luncheons have arrived!! And like always, it’s a special reunion … There are Dons. And Royals. Cardinals. Chargers. Warriors. Basically everybody. ...

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Brands Are Doing More Experiential Marketing. Here’s How They’re Measuring Whether It’s Working – Adweek

As brands see more and more people use ad blockers, tune out TV spots or cut the cord altogether, it’s easy to see why Jaguar, Absolut, Mastercard and more are turning to experiential marketing, which they say has the potential to create direct connections and more meaningful relationships with consumers. “It’s more and more difficult to succeed through traditional advertising,” ...

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Ulster lacked accuracy and energy in defeat to Zebre

Zebre 27 Ulster 23 No one really saw this one coming, least of all Ulster, but Les Kiss’s squad can have new complaints as they never really came to terms with a fired-up Zebre side who registered a shock but thoroughly deserved triumph in Parma. The defeat was massively damaging and not only derailed Ulster’s bid to go five wins ...

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