CrashPlan shutters consumer cloud to focus on SMBs

Cloud backup platform CrashPlan is shuttering its consumer offering in order to focus on its enterprise and SMB products, its parent company yesterday confirmed.

As of today, Code42 will no longer sell or renew any subscriptions for its CrashPlan for Home products. The service will begin the process of sunsetting, disappearing completely 14 months from now in October 2018.

“Code42 has made the decision to focus all of our efforts on the business and organisation market,” CEO Joe Payne said in a video to CrashPlan customers. “If you are a current CrashPlan customer, I want you to know that we have worked hard to ensure the best possible outcome for you given our decision to exit the consumer market.”

“We understand that this announcement may be surprising, and you may be disappointed. I want to assure that we are going to do our best to support you through this whole transition.”

Affected users have a number of options for migrating their data; they can move over to a CrashPlan for Small Business subscription for the remainder of their contract at no cost, with a 75% discount on the the next 12 months of their contract, or move to Carbonite with a 50% discount on certain Carbonite plans for migrating customers.

While the news may come as a frustration to the company’s users, Quocirca founder and analyst Clive Longbottom noted that the move was entirely understandable.

“It makes sense for the smaller companies to leave the market to the big boys: although Dropbox, Box and other file share and sync providers are nominally in a separate market (they do not provide image backup and restore, for example), it is good enough for a large part of the consumer market,” he told Cloud Pro.

“Alongside this are others such as Google and Amazon Web Services that provide unlimited backup for things such as images for free, or unlimited backup for anything at all for a small yearly fee – a fee that the smaller guys just cannot compete with and make money from it.”

However, he also pointed out that businesses like CrashPlan that only offer a backup solution may soon find themselves driven out of the business market as well.

“A standard backup and restore plan is so 2000s now: should a disaster happen, the company involved is going out of business for every minute that they are trying to pull back the last backup and get it restored,” he said. “What is needed is as close to a business continuity plan as possible: the use of snapshots and failover so that, on a systems failure, a business can be up and running again in a few minutes.”

“I expect to see a lot of ‘vanilla’ cloud backup companies fail in the not too distant future,” he added. “SMBs should be demanding more – it is their survival which is on the line.”

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