Fidelity Bank Plc has introduced a new saving promo that will see new and existing customers win various cash and gift prizes within a specified period.
The lender said the promo, tagged, “Get Alert in Millions Promo Reloaded”, was in line with the Central Bank of Nigeria’s financial inclusion policy, which seeks to encourage Nigerians to imbibe saving culture.
“About N110m cash prizes and over 200,000 instant gifts are up for grabs in the Get Alert in Millions Promo Reloaded. To qualify, all an existing customer needs to do is to top up their savings accounts with N10,000,” the lender said.
“To qualify for the star prize of N3m (which comes up every two months/bi-monthly draw), all a customer needs to do is top up existing savings account with N50,000 and above,” it added.
The bank’s Managing Director/Chief Executive Officer, Nnamdi Okonkwo, said the campaign was the seventh in the series of promotions organised by the lender to reward customers for their loyalty and patronage.
Okonkwo, who was represented by the Executive Director, Shared Services and Products, Chijioke Ugochukwu, noted that the promo underscored the financial institution’s determination to improve the standard of living of its customers, especially amid the harsh economic situation in the country.
She explained that the initiative was in line with the CBN’s financial inclusion policy to ensure that financial services were available to the unbanked and under banked in the country.
She said, “Get Alert In Millions Reloaded promo is the biggest savings initiative run by our bank. For the first time in the history of the bank, we will be giving away a grand prize of N10m among several other mouth-watering prizes.
“In 2012, we had a cash and car savings promo and we gave out 25 cars and N25m to mark the bank’s 25th anniversary.”
The bank’s Chief Operations and Information Officer, Gbolahan Joshua, explained that the lender’s retail strategy had continued to deliver impressive results as savings deposits increased by 3.9 per cent to N161.1bn in June 2017.
Joshua, who attributed this growth to improved cross selling of the bank’s digital banking products, disclosed that about 30 per cent of the bank’s customers were currently enrolled on its flagship mobile (*770#) and Internet banking products.
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