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[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource GamesPress.]


  • Sony DADC extends positioning as retail services provider of
    entertainment and consumer electronics, accessory brands and
  • dreamGEAR, a major North American video game peripherals and
    consumer electronics company signs strategic partnership to expand
    into Europe


Salzburg, Austria and Torrance, United States of

16.08.2017 – Sony DADC a leading supply chain
services provider for the entertainment industry and beyond,
announced today their Consumer Sales business unit, a fresh
initiative, designed to diversify the business and further position
the group as the number one provider of retail services for
entertainment, consumer electronics, accessory brands and

Sony DADC’s business unit Consumer Sales announced the
signing of a strategic partnership agreement with dreamGEAR

LLC, which will work exclusively with Sony DADC to extend
and grow their retail business in Europe as well as additional key
regions. A dedicated Sony DADC Consumer Sales retail team will be
on board to drive sales throughout strategic territories as the
group expands operations.

Sony DADC’s Consumer Sales business unit will offer an
end-to-end solution for partner brands, utilizing their existing
distribution and warehousing capabilities as well as their own
services offering, bringing brands to retail via their own direct
to retail sales team, as well as direct to consumers. Sony
DADC’s Consumer Sales business unit will connect products and
services directly to the largest retailers.


, a top-tier North American provider of video game
peripherals, consumer electronics and accessories for the audio and
mobile industry will be working with Sony DADC’s Consumer
Sales business unit to bring their highly regarded product lines to
Europe and additional key territories, including products launched
under its
My Arcade®,
dreamGEAR® brands.

Yahya Ahdout, a founder of dreamGEAR

commented, “Launching multiple brands with a
diverse range of products across Europe and  other key regions
is by no means a small feat and requires a dedicated team with the
passion and vision necessary to make an impact at retail. We
believe that Sony DADC has the experience and drive required to
best represent our line of innovative and exciting products, and we
look forward to working with the group to organically grow our
global market share throughout 2017 and beyond.”

Chris Spearing, Vice President of Sony DADC’s business
unit Consumer Sales said, “Sony DADC is well established as a
strong and reliable retail services provider and will allow the
group to further diversify the business as we expand to provide a
true end-to-end retail solution. We believe there is an enormous
opportunity to engage with partner brands and deliver a unique
service which will help with every facet of sales from launch
through to end fulfilment, providing a one-stop service which will
benefit retail and consumer alike.”


About Sony DADC

Sony DADC is a leading end-to-end service provider for the
entertainment industry and beyond, offering world-class digital and
physical supply chain solutions, software services, and optical
media replication services. The company’s network consists of
service offices, optical media production, distribution and digital
facilities worldwide. Find out more at: /dreamgear.

About dreamGEAR

dreamGEAR’s founders bring together more than 50 years of
experience in the consumer electronics and entertainment industry.
The company manufactures and distributes a wide array of unique and
innovative items under several brands, providing innovative
products for the gaming, mobile and audio sectors.


Press Contacts:

PR agency working on behalf of Sony DADC’s business unit
Consumer Sales

Little Big PR Limited

Alex Verrey

+44 7957 204 660

Director Communications Sony DADC International

Karin Ploner

+43 6246 880 398

PR agency working on behalf of dreamGEAR


Matt Garville

+1 646 435 2928


Crystal Dugan

+1 310 222 5522 ext. 187

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