Gannett Co. Inc.: Gannett Enters Strategic Partnership with RealMatch to Expand Recruitment Advertising Services

MCLEAN, Va.–(BUSINESS WIRE)–Gannett Co., Inc. (NYSE: GCI) announced today a new partnership with RealMatch, a leader in online recruitment advertising. RealMatch hosts TheJobNetwork™, a vast national network comprising thousands of local and industry specific job sites.

RealMatch has created a proprietary platform that uses predictive data and artificial intelligence to help employers target and recruit the best talent quickly and efficiently. Gannett’s advertisers in the USA TODAY NETWORK, which includes USA TODAY, Arizona Republic, Indianapolis Star, Des Moines Register and more, will now have access to RealMatch’s superior recruitment tools.

The partnership will help Gannett grow its recruitment advertising business in the highly competitive and rapidly changing online recruitment market. With RealMatch’s performance-based platform, Gannett’s brands can offer more value to their existing employment advertisers and job seekers, and gain new market share among larger employers seeking enhanced performance-based talent acquisition solutions.

‘In the new era of online recruitment, performance and quality determine where recruitment budgets are spent. We welcome Gannett to TheJobNetwork and look forward to bringing the next-generation recruitment advertising solution to its markets to grow their recruitment market share,’ said Terry Baker, President, RealMatch.

The combination of RealMatch’s technology and Gannett’s audience data will significantly boost the efforts of Gannett’s recruitment advertisers to identify and engage the best job candidates. RealMatch’s unique platform automatically facilitates and optimizes job ad distribution and job matching campaigns across the network, resulting in higher-quality applicants and better ROI for employment advertisers.

In addition to improving advertiser value, Gannett will leverage USA TODAY NETWORK’s vast audience of more than 110 million monthly readers to deploy a new content syndication program to engage job seekers with more relevant career content and drive more interaction on our sites.

‘RealMatch’s solutions will offer tremendous opportunities for recruitment advertisers on the USA TODAY NETWORK by connecting them with the talent they seek through our ability to leverage data from our local communities,’ said John Zidich, President of Domestic Publishing, Gannett. ‘Employers and job seekers alike will have an improved user experience with the increased services we are able to provide.’

About Gannett

Gannett Co., Inc. (NYSE: GCI) is a next-generation media company committed to strengthening communities across our network. Through trusted, compelling content and unmatched local-to-national reach, Gannett touches the lives of more than 110 million people monthly. With more than 120 markets internationally, it is known for Pulitzer Prize-winning newsrooms, powerhouse brands such as USA TODAY and specialized media properties. To connect with us, visit www.gannett.com.

About RealMatch

RealMatch is a leading recruitment advertising technology company specializing in performance-based recruitment advertising solutions for digital publishers and the employers and job seekers in their audiences. RealMatch’s technology combines programmatic job ad distribution with real-time job matching algorithms to automatically target and engage top talent across its vast recruitment network, TheJobNetwork™. The company powers over 1,000 job sites and has distribution arrangements reaching thousands of additional third-party sites granting employers access to local talent in every market while providing job seekers with perfectly matched opportunities. To learn more, visit www.realmatch.com.

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