Georgia Tech is expected to announce its new apparel deal with Adidas on Tuesday morning, according to three people familiar with the decision. The school has been seeking a new apparel partner since the decision to end its apparel contract with Russell Athletic at the end of its contract in June 2018.
Coaches and athletes have been hopeful that a new apparel provider will be able to help their teams with branding and recruiting, as Russell Athletic was seen as a less desirable brand than Adidas, Nike and Under Armour, which dominate the college athletics apparel market.
Rivals reported the Adidas decision earlier Monday evening.
A social-media post by the athletic department on Monday night called attention to a coming announcement. An e-mail sent out to fans proclaimed “a major announcement” at 8 a.m. The post on Twitter read “We are the tomorrow takers.” Adidas produced a commercial in 2015 titled “Here’s to the Takers.”
In Tech, Adidas lands a school in a premier conference in a major metropolitan market. Other Adidas clients include Miami, N.C. State, Kansas, Mississippi State, Texas A&M and Arizona State.