Growth of e-commerce gives rise to sophisticated African digital consumer – Guardian (blog)

Guardian (blog)

Growth of e-commerce gives rise to sophisticated African digital consumer
Guardian (blog)
The 2017 Accenture Digital Consumer Survey finds that in countries such as South Africa, smartphone acquisition increased from 52% in 2016 and 63% in 2017. Some of the more technologically advanced nations like Kenya and Nigeria boast a smartphone …

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