How to sell Amazon on Dallas for HQ2? Pitch the city, not the state  | Economy

Amazon listed several other attributes in its community fit section, including excellent schools and elected officials who will be eager and willing to work with the company. It also offered more hints in a news release that kicked off the relocation competition last week.

“We expect HQ2 to be a full equal to our Seattle headquarters,” Bezos said.

Senior leaders across Amazon will decide whether to locate their teams in Seattle or the new place, he said, and employees are expected to have an option to move if they prefer.

Even those who disagree with Texas politics may be tempted by a lower cost of living. They could also focus on the city and region, where there are some high-profile examples of diversity and inclusion.  

Dallas has had an ordinance prohibiting discrimination on the basis of sexual orientation since 2002. Years later, Dallas voters overwhelming approved a similar charter amendment that also prohibited discrimination on gender identity and expression.

Dallas County’s long-serving sheriff, Lupe Valdez, is a Hispanic lesbian who’s been featured in an HBO documentary. Jess Herbst, mayor of New Hope in Collin County, is a transgender woman who testified against the bathroom bill.

She’s also urging candidates to run for office, one result of how the bathroom bill has galvanized and emboldened the transgender community.

On immigration, cities are pushing back. This year, Texas passed a bill to ban so-called sanctuary cities and allow law enforcement to question the immigration status of anyone arrested or detained.

Dallas, Houston, Austin and San Antonio sued to stop the law from taking effect. Police chiefs from the major cities opposed the bill and explained why in an op-ed.

Texas has a resistance, too.

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