Lion Equity Partners Completes Acquisition of Vivabox USA from Sodexo

DENVER–(BUSINESS WIRE)–Lion Equity Partners, through its affiliate Lion Equity Holdings II,
LLC (“Lion Equity”), announced that on August 31st it acquired Vivabox
USA (“Vivabox”) from Sodexo Pass USA, Inc., an affiliate of Sodexo
Group, S.A. Vivabox is a leading provider of products and services to
the sample and subscription box industry.

Vivabox, headquartered in Gaithersburg, MD, provides specialized
marketing services to retail businesses across a variety of consumer
product categories. The Company’s primary focus is multi-branded “sample
boxes” for retailers. Services include design and packaging management,
complete box and bag content management, and logistics support through
an international network of strategic partners. The Company’s core
“Vivabox” product is a curated variety of product samples contained in a
uniquely branded package. Samples within the package come from a crafted
array of brands that fall under the same product category, with the goal
of taking a complex category (e.g., perfume) and simplifying it for the

“Vivabox is a dynamic, growth-oriented company with a long-standing
reputation for delivering high quality products and services to some of
the world’s largest retailers,” said Tom Carney, Operating Partner of
Lion Equity. “We believe the company is well positioned for continued
growth, both organically and through strategic add-on acquisitions.”

“We are very excited about our future,” Vivabox Chief Executive Officer
Desiree Paquette said. “Our strength has always been seamless and
scalable management of the entire process of delivering a unique product
to clients. The combination of Vivabox’s consumer products expertise
along with strategic direction and capital from Lion Equity positions
our company extremely well for continued success.”

Mr. Carney added, “We look forward to working with Vivabox’s management
team to execute the company’s growth strategy. Vivabox has emerged as
leader in the multi-branded sample box segment, and is uniquely
positioned to provide true ‘turnkey’ solutions to leading brands and

The terms of the deal were not disclosed.

About Lion Equity Partners:

Lion Equity Partners (
is a Denver, CO based private investment firm focused on acquiring
controlling interests in middle-market businesses across multiple
industries. Lion Equity specializes in acquiring divisions of larger
corporations, and has significant experience in the divestiture process.
Lion Equity’s investment strategy is centered on creating value in its
portfolio companies through a combination of organic growth and add-on
acquisitions. Lion Equity supports its portfolio companies with
strategic and financial resources, operational guidance, and M&A

About Vivabox:

Vivabox, located in Gaithersburg, MD, provides targeted multi-branded
marketing opportunities for global companies as well as design and
fulfillment of enterprise-wide loyalty programs. Further leveraging core
design and packaging capabilities, Vivabox has developed new markets and
deepened existing client relationships with complete program management
of existing and emerging loyalty programs. This proficiency, coupled
with streamlined production processes, has positioned Vivabox well in
the subscription marketplace, now selling direct to consumer as well as
managing end-to-end sourcing and fulfillment for clients’ subscription

About Sodexo Corporation:

Sodexo is the global leader in services that improve Quality of Life, an
essential factor in individual and organizational performance. Operating
in 80 countries, Sodexo is a €20.2 billion company, and serves 75
million consumers each day through its unique combination of On-site
Services, Benefits and Rewards Services and Personal and Home Services.
Through its more than 100 services, Sodexo provides clients an
integrated offering developed over 50 years of experience: from
foodservices, reception, maintenance and cleaning, to facilities and
equipment management; from Meal Pass, Gift Pass and Mobility Pass
benefits for employees to in-home assistance and concierge services.

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