Social media stars from across the world will be welcomed in Manchester as part of an ambitious initiative to encourage people to visit the region.
Organised by Marketing Manchester, the Worker Bee Weekender will bring together over 70 travel ‘influencers’ from 11 countries across Europe, the Americas and Asia, as well as around the UK.
Influencers are able to use social media platforms including Instagram, Twitter, YouTube and Facebook to spread their message to a huge audience of followers.
Over the course of the weekend, the influencers, who have a combined reach of 3m followers, will discover some of Manchester’s best visitor hotspots.
Launching with an exclusive welcoming event on the Friday evening at The Refuge, the influencers will take part in themed walks and tours; out of hours access to museums and galleries; opportunities to meet fashion designers, brewers, musicians and DJs; exclusive food and drink experiences; and access to range of gigs, theatre and nightlife events.
Sheona Southern, managing director of Marketing Manchester said: “This Worker Bee Weekender is the first of several large-scale media weekends Marketing Manchester will be hosting over the next six months; bringing social media travel influencers together from across the globe to showcase the very best that the city has to offer.
“With the help of partners across Greater Manchester’s tourism industry we’ve planned a packed itinerary of experiences that we feel give a fantastic whistle stop tour of what makes Manchester the warm and welcoming city we know and love.
“We couldn’t have possibly managed this without the support of these organisations so I’d like to say a huge thank you to everyone that’s been involved in the project and helped shape such an exciting weekend.”