Media apprenticeship scheme gets 80 applications in 1 week

The UAE Media Apprenticeship Programme (UAEMAP) has received over 80 applications and 20 partnership requests within a week after it was launched.

A selection committee from the Education Affairs Office of the Crown Prince Court of Abu Dhabi has started evaluating applications and shortlisting candidates to proceed to the next phase. As part of this process, candidates are invited to meet the selection committee, following which a list of finalists will be drawn up. Finalists will take up apprenticeships with the UAEMAP’s media partners according to their qualifications and the vacancies available.

Mohammed Khalifa Al Nuaimi, director of the education affairs office, said: “We are overwhelmed by the fantastic response that has exceeded our expectations and reinforced the ambitions and keenness of our youth to enhance their skills and gain experience in the region’s thriving media industry.

“Applications have been received from across the length and breadth of the country, and have included graduates from universities not enlisted as our academic partners.

“It is heartening to note that over 70 per cent of the applications reviewed by the committee so far are of a superior calibre and comply with the criteria set for the programme.”

Al Nuaimi pointed out that various conferences highlighted the issue of Emiratisation in the media. This is not an attempt to impose quotas and targets on media institutions, but to focus on building the professional competencies of Emiratis and ensuring their preparedness to assume key positions within the media sector. He noted that as part of this priority, the UAEMAP will assess the competencies of the young graduates and facilitate their entry into the job market through providing training opportunities with leading media organisations in the country.

Candidates can apply on Applicants must be no older than 26 years of age, and must have a bachelor’s degree or a master’s degree from an accredited local or international university.


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