More economic development accolades for Auckland

More economic development accolades for
Auckland

Two Auckland projects recognised at
IEDC Awards

RELEASE SUMMARY


Auckland has added to its great record in the International
Economic Development Council’s annual awards with its first
ever gold, and another bronze, announced in Toronto
yesterday.

• The awards recognise the
world’s best economic development programmes and marketing
materials.

• The gold award was for
Auckland’s digital Auckland Innovation Dashboard.


The bronze award was for elements of the Smart Move campaign
which is designed to attract talented migrants to
Auckland.

Auckland’s growing reputation as a leading
innovator within the global economic development community
has been reinforced with two key projects receiving
prestigious international accolades from the International
Economic Development Council (IEDC).

Auckland received two
Excellence in Economic Development Awards – which
recognise the world’s best economic development programmes
and partnerships, marketing materials and leaders – for
initiatives designed by Auckland Tourism, Events and
Economic Development (ATEED), Auckland’s economic growth
agency.

The first award – a gold – was for the
Auckland Innovation Dashboard, which highlights Auckland’s
growth as an Asia-Pacific innovation hub through a publicly
available ‘dashboard’ of data which highlights
Auckland’s improving innovation performance and benchmarks
it performance against the region’s international peer
cities.

The indicators include investment into Auckland
companies via the New Zealand Venture Investment Fund and
Callaghan Innovation; an interactive Auckland versus
international peer city comparison tool; and a map of
Auckland’s start-up hubs and co-working spaces.

This
dashboard concept will soon be expanded to incorporate
additional Auckland economic data, including employment,
imports and exports, and the visitor economy.

The second
award, a bronze, was for a brochure for the ‘Smart Move’
campaign, which helps ATEED’s priority to attract talented
migrants to the region.

The Smart Move campaign includes
several videos, and was a cornerstone of ATEED’s business
programmes showcasing Auckland to visitors during the DHL
New Zealand Lions Series 2017, and World Masters Games
2017.

The awards were announced at the IEDC’s annual
conference in Toronto, Canada, today. This marks the first
time Auckland has won a gold IEDC award,

Last year,
Auckland received three IEDC awards: silver for a domestic
tourism campaign; silver for the Tripartite Economic Summit
– Auckland 2016; and a bronze for the Techweek website.
The year before, it won silver for an immersive multimedia
presentation which promoted investment opportunities in
Auckland.

Patrick McVeigh, ATEED General Manager Business,
Innovation and Skills, says: “ATEED strives to be a
world-leading economic growth agency and these awards are
further recognition that our initiatives are cutting edge in
the global marketplace.

“Auckland is competing with many
other cities to attract investment, entrepreneurs and
talented migrants, so it’s great to see our smart move
campaign earning this accolade from international
judges.”

The awards process is independent and
multi-layered, and IEDC 2017 Board Chair Michael Langley
said: “On behalf of the IEDC board of directors and
Excellence in Economic Development Awards Advisory
Committee, congratulations to Auckland Tourism, Events and
Economic Development. Not only did they work to provide a
necessary service to their community; but also, their
participation in the awards program sheds light on their
stellar projects which other communities can now use as a
benchmark.”

ENDS

© Scoop Media

 

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