‘Pakistan a priority market for UK companies’

Move is part of growth plans that will see Superm­eal Pakist­an expand its reach

PHOTO: LAL QILA

KARACHI: Pakistan has become a priority market for UK investors with several British companies interested in tapping the country’s booming food sector, Supermeal.co.uk CEO Waqar Shah said during the signing ceremony of a partnership agreement between Supermeal Pakistan and Lal Qila restaurant.

UK working to increase FDI in Pakistan

Supermeal Pakistan, a subsidiary of the UK-based international food-ordering platform, and Lal Qila Restaurant, a Karachi-based chain of restaurants representing Mughlai cuisine, have formalised a joint venture agreement to bring the food industry on the e-commerce platform.

The move is part of the ambitious growth plans that will see Supermeal Pakistan expand its overall reach through joint ventures with the notable restaurants and eateries.

Published in The Express Tribune, August 27th, 2017.

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