‘Rolling Stone’ Magazine Is Put Up For Sale : The Two-Way : NPR

The controlling stake in Rolling Stone is being up for sale by Jann Wenner’s company. Wenner, the magazine’s founding editor and publisher, is seen here in 2011.

Louis Lanzano/Bloomberg via Getty Images


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Louis Lanzano/Bloomberg via Getty Images

The controlling stake in Rolling Stone is being up for sale by Jann Wenner’s company. Wenner, the magazine’s founding editor and publisher, is seen here in 2011.

Louis Lanzano/Bloomberg via Getty Images

Wenner Media, the company founded by Rolling Stone publisher Jann Wenner, is selling its controlling stake in the iconic music and culture magazine, citing a desire “to best position the brand for future growth.”

The news comes one year after Wenner Media sold 49 percent of Rolling Stone to BandLab Technologies, a digital music company based in Singapore.

Rolling Stone is a uniquely powerful brand with enormous opportunities to succeed in today’s environment,” said Gus Wenner, president and chief operating officer of Wenner Media and Jann Wenner’s son.

Wenner added that the company has “made great strides transforming Rolling Stone into a multi-platform company.”

Wenner Media says Rolling Stone reaches more than 60 million people each month through multiple platforms (from social media to videos), and that its online traffic has grown by nearly 50 percent over the past three years.

Since its founding in 1967, Rolling Stone has been a mainstay of music journalism and pop culture; it has also published in-depth features and investigative reporting. But the magazine has suffered the drops in circulation and revenue that have disrupted much of the print media industry in the online age.

Rolling Stone’s bank account and reputation have also taken hits over the magazine being forced to retract a 2014 story about an alleged gang rape at a University of Virginia fraternity house — a controversial episode that also saw the magazine settle a defamation lawsuit from the fraternity for $1.65 million in June. Months earlier, the magazine settled claims in a $3 million defamation verdict after losing a lawsuit filed by a U-Va. administrator who was a key figure in the story.

Wenner Media’s move to unload magazines isn’t limited to Rolling Stone; in June, Wenner Media sold another home-grown title, Men’s Journal, to American Media Inc., publisher of magazines and tabloids such as the National Enquirer. That sale came months after Wenner sold its Us Weekly to American Media.

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