Sherry Smith Named CEO At WPP’s Triad Retail Media 10/02/2017

Ecommerce specialist Triad Retail Media, now part of
WPP’s Xaxis, has appointed Sherry Smith as its new CEO. She succeeds Roger Berdusco, who is leaving the company to pursue new opportunities after serving for more than a decade.

Smith
most recently served as Triad’s global chief customer officer, overseeing Triad’s client services, including sales, creative, content, operations and analytics. She is credited with
building many of the firm’s important global client relationships, including ties with Walmart.com, Sam’s Club, CVS, Dollar General and Kohl’s.

She started at Triad in 2007 as
vice president and general manager.

WPP acquired Triad last year in a
deal The Wall Street Journal valued at $300 million.

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Brian Gleason, CEO of GroupM’s [m]PLATFORM, to whom Smith reports, described her as “a solutions-focused and creative
thinker, helping brands and retailers succeed in the face of rapidly evolving consumer behaviors and ecommerce trends.”

Founded in 2004 and headquartered in St. Petersburg, Florida,
Triad now employees a team of more than 500 across 12 offices worldwide, with revenues reportedly exceeding $500 million.

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