SIFAX Group, a multinational company with interests in Aviation, Maritime, Haulage & Logistics, Oil & Gas and Hospitality, among others, has thrown its weight behind the youth entrepreneurship and business reality TV show, The Next Titan Nigeria. In its resolve to effectively impact young Nigerians with brilliant business ideas and entrepreneurship spirit, the company has upgraded its sponsorship title to become the first and only associate sponsor of the show.
The programme, which is in its fourth season, provides platform for young and creative entrepreneurs to pitch their business ideas to a panel of judges, made up of distinguished and successful business owners. The grand prize winner will go home with a car and N5 million. Speaking at the official kick off of the Season 4, Corporate Affairs Manager, SIFAX Group, Mr. Olumuyiwa Akande, noted that the need to reduce the unemployment rate and encourage the spirit of entrepreneurship among Nigerian youths are responsible for the financial support the company has been providing for the show since its inception. On his own part, the Executive Producer of the show, Mr Mide kunle-Akinlaja, said: “The importance of The Next Titan lies in igniting entrepreneurial spirit, and showcasing the possibility of entrepreneurship in transforming lives with just an idea that can be scaled to greatness with a market and with Nigeria’s population.