TECH TALK: Track the success of email campaigns with Streak | Business

Marketing may sometimes feel like a field that relies on instinct and an unidentifiable charisma that the most successful marketers have, but the truth is that data and research are as important as they are in discovering if the universe is made of wiggles or what cooking temperature makes the best souffle.

You can apply intelligent methods to your digital marketing quickly and inexpensively with the Streak Customer Relationship Management (CRM).

WHAT IS STREAK CRM?

The primary goal of Streak is to allow organizations to collect concrete data about the success of their individual email sends. Yes, track if any email sent via Gmail is opened by a user.

In the process of organizing email data for use, Streak also makes it easier to manage email campaigns since it integrates directly into Gmail.

Once Streak has been installed with the easy one-click installer, it becomes embedded within the Gmail experience. A quick guided tour will introduce users to the core elements of pipelines and email chains.

Creating an email chain is as simple as adding the tracking option as messages are sent. Pipelines are frameworks that detail the expected flow of tasks that users would accomplish via email. This could include business tasks, such as hiring and bug tracking, or personal tasks, including a job search or event planning. The default pipelines are filled with key steps in the process and data fields related to the task.

Once the pipeline is created, begin adding email chains and assigning the chain to the appropriate step in the process. From there, users can add information including the company name, the position and other important notes. If users decide to track another field or step, quickly add it to the existing pipeline scheme or create an entirely new pipeline from scratch.

Pipelines with a group, granting access to the associated email to facilitate easy collaboration.

IS IT WORTH THE COST?

Sign up for the 14-day trial or pay for the monthly subscription to begin seeing the true power of Streak CRM’s analytics.

The program allows users the ability to tell who read emails, when they read them, the devices they used to read them, where they read it and more. All of this data can be used in Streak CRM to help people decide how to manage the email campaign or be shipped out to other software via the API.

Streak CRM is quick to setup and can put CRM capabilities in the hands of a marketing team with just a few minutes of training.

For freelancers, individuals and small businesses, the free account is robust, with 200 tracked email per month and access to most of the analytical and management tools.

At $39 a month, small to medium businesses can turn up the impact of their email marketing campaigns, improve customer service responsiveness or effectively organize complex scheduling needs.

Mike Gingerich is president of Digital Hill Multimedia (www.DigitalHill.com), a Goshen web design and marketing agency. He is also a co-founder of TabSite.com and Waftio.com, leading software tools for contests and lead capture, and author of the book Game Plan for Social Media Lead Generation. Find out more at www.MikeGingerich.com/book.

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