With a new title sponsor comes a new championship trophy, and Thursday, NASCAR unveiled is new prize for the Cup Series winner. It’s called the Monster Energy NASCAR Cup, and it’s something special.
While the Sprint Cup trophy looked like a metallic firework shooting out of its base, NASCAR’s new trophy is an actual cup that can hold a ridiculously large amount of liquid — about 600 ounces. While it’s not nearly as iconic as the Stanley Cup, it’s taller and shockingly twice as heavy, coming in at 37 inches tall and weighing an incredible 68 pounds. Good thing these drivers are in pretty great shape.
But the coolest aspect of the Cup is its aesthetic design and hat tip to the NASCAR schedule with outlines of all 23 of the Cup Series’ tracks intertwined with each other. It’s definitely a memorable element and overall trophy that doesn’t look like anything else in sports.
“Our goal with the Monster Energy NASCAR Cup was to capture the full championship story that unfolds over the course of a season,” said Curt Bruns, vice president, motorsports division at Jostens, the company that created the memento.
So who could end up winning it?
The Cup Series playoffs start in mid-September with the Tales of the Turtles 400 at Chicagoland Speedway, and 13 of the allowed 16 drivers have clinched their spots. Martin Truex Jr. leads the way with 35 playoff points — thanks to his many, many race stage wins this season — while Kyle Busch is second with 20 and Kyle Larson is third with 18.
The winner of the final playoff race at Homestead-Miami Speedway in November will get to take this gigantic trophy home.
The women behind NASCAR’s Monster Energy Girls shrug off the insults, dispel stereotypes
One NASCAR team changed its paint scheme to ‘Pray for Texas’
Watch what NASCAR’s simulated test drives actually look like, thanks to Kasey Kahne