Miamisburg company Think Patented is expanding to add a new division focused on the higher education marketplace.
The graphic communication and printing company has established a new division called Quanta, which will be an automated communications platform developed for admissions recruitment and alumni fundraising and event promotion.
Quanta’s communications platform helps clients reach the target audience using a combination of email, direct mail, SMS messages, social media, and retargeting ads, each developed using predefined rules and automatically released at predetermined time intervals, the company said in a statement.
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“Quanta is a logical move for us and one I am extremely excited about. We’ve been supplying solutions to higher education clients for years. Now, we are taking it to another level with a proprietary solution that has been proven effective in the marketplace,” said David McNerney, vice president of sales and marketing at Think Patented. “Our Quanta higher education enrollment and alumni programs have been producing amazing results for our clients.”
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Universities and colleges can use Quanta to respond to individuals with a message with the ultimate goal of enhancing engagement. Think Patented leaders said Quanta’s methods yield higher response rates than other methods of engaging with and recruiting students.
Think Patented is headquartered in Miamisburg at 2490 Cross Pointe Drive. The company offers: marketing automation, purls, web development, video, web-to-print solutions, fulfillment services, direct mail, wide-format printing, design services and promotional products.
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