Virgin Media customers can expect to see their bills leap by as much as £48 a year – but they will be able to cancel their contract if they don’t want to pay extra.
The telecoms giant has confirmed millions of its customers will see their bills jump in November – with increases of between £1.99 and £3.99 a month.
Customers with a broadband, phone and TV plans will see the biggest rises – between £3.49 and £3.99 per month.
While those with broadband only and broadband and phone packages will pay £1.99 to £2.99 per month more.
The latest rise – the second within the space of nine months – will come as a blow to customers, after facing a string of increases last year.
Virgin Media said it is in the process of contacting customers to inform them of the prices, which come into effect from November 1.
However some customers will start to see increases in their bills from October 2017, the firm has warned.
Under Ofcom rules, customers who don’t want to pay the increased have the right to cancel their contracts penalty-free – and switch to another provider – penalty free.
To do this, they will need confirmation of the price rise to hand – in a letter or email – and give 30 days notice.
A Virgin Media spokesperson said: “We do everything we can to balance keeping our prices competitive while investing to meet the ever-increasing appetite for broadband and content.
“Online usage increased by more than 35pc in the last year and streaming now accounts for nearly 60pc of the total traffic on Virgin Media’s network.
“We’re investing more in our ultrafast network to continue offering the UK’s fastest widely-available speeds.
“This all comes on top of must-see TV programming – from Virgin TV Exclusives to the only place where you can watch all of the live football action from both Sky and BT Sport in a single package.”
In a statement, the network also announced the arrival of three new packages this autumn, including the ‘Full House’ plan that allows customers to bolt on Sky channels to their package. Prices start from £15 for Sky Cinema, £25 for Sky Sports and £35 for both.