Wells Fargo’s consumer control hub may benefit merchants the most

Because of the opaque nature of internet retailing and widely publicized data breaches, security concerns remain a pervasive gating factor to digital commerce.

Key to countering this is providing consumers with the tools to monitor and control where their payment credentials are stored online, and this is the core value proposition of Wells Fargo’s Control Tower, a service planned to launch in 2018 that will enable control of when and where account information is shared.

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