Vapour, the West Yorkshire tech firm, has become one of the first UK companies to utilise Web RTC (Real Time Communications) to power a new commercial voice product.
Web RTC has helped brands such as Facebook, Snapchat and WhatsApp build billion dollar companies thanks to their ability to provide voice and video services to consumers.
Vapour revealed it identified a gap in the market for businesses to make secure, encrypted voice calls using the same technology.
Eight months later the result is Höllr, a voice communication application built for channel partners as well as businesses.
Vapour said its features “remove the barriers of time, format and location, to achieve a new generation of conversation clarity.” Calls can also be recorded and reported on.
Tim Mercer, Vapour’s CEO, commented: “Voice communications is changing, in terms of how we consume it, the expectations we place on it, and the potential it has to transform our businesses.
“Consumer tech brands have really capitalised on this, and the use of Web RTC has been inspiring in this respect. But in the commercial market, organisations have continued to be plagued by the limitations of solutions like VoIP.
“Voice over Internet Protocol is actually rich in potential but it has been delivered by traditional suppliers that don’t truly understand the technology involved. As a result, products such as Skype – which could have revolutionised how companies communicated –have been met with little but frustration in the corporate environment.”
Höllr is designed to support businesses looking to drive down the cost of voice calls, with OPEX-friendly cloud models and low-fee monthly contracts charged on a cost-per-user basis.
Vapour also explained that Höllr “is already being used by some of our clients, including Pure Technology Group, Incident Support Group and chartered surveyors Wainwright & Co. And there’s even more to come from this platform as our Innovation & Disruption event in October will reveal.”