Nielsen Plans To Make ‘Big Data’ Available As Currency in September | Next TV

Nielsen said it plans to make its combination of panel data plus big data measurement systems available to use at its preferred currency effective September, when upfront deals cut this spring take effect.

Nielsen is incorporating big data from Dish, DirecTV, Roku, Vizio and Comcast into its new measurement systems. Nielsen said is also taking to streamers to incorporate their data into its service.

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