NYC salad chain says it’s the go-to lunch spot for finding a wealthy guy in finance
Anyone who is looking to date a wealthy guy in finance may be in luck if they walk into a New York fast-casual restaurant.
Just Salad posted a video on TikTok of a line of customers inside and outside one of their New York locations on May 9.
The salad chain used a song created by New York-based TikTok Megan Boni last month in its video, which features several dressed-up men ordering food at the restaurant.
The restaurant, which some TikTokers believe is around Hudson Yards on 34th Street, hardly had any female customers at the time.
Just Salad’s viral video has racked up more than 980,000 views, and it was flooded with comments from TikTok users who praised the salad chain’s marketing team.
Just Salad was founded in 2006 by childhood friends Nick Kenner and Rob Crespi, and it is headquartered in New York.
According to the restaurant chain’s LinkedIn, its mission is to ‘make everyday health and sustainability possible.’
Since then, Just Salad has become the first US restaurant chain to carbon-label its menu and offer a Climatarian menu category, which is suitable for customers who follow an eco-friendly or plant-based diet.
All of its restaurants serve over 15 chef-designed salads, wraps, warm bowls, avocado toast, soups, and smoothies.
The salad chain currently has more than 80 locations in New York, New Jersey, Connecticut, Florida, Illinois, Pennsylvania and Massachusetts.
According to its website, nearly 40 Just Salad locations are in New York neighborhoods including Manhattan and Queens.
Just Salad did not confirm what location was featured in the video, but featured a ‘Midtown’ hashtag in the clip’s description.
The men inside the New York restaurant looked preppy in their business and casual attire.
More than one of the male customers were wearing shiny black shoes and light brown loafers while waiting in line for their food.
Boni’s song played during the entire video, its main lyrics being: ‘I’m looking for a man in finance, trust fund, 6’5, blue eyes.’
Although the male customers’ eyes were hardly noticeable, more than one of them sported blue pants, shirts or jackets.
Hardly any TikTokers commented on the handsome men who appeared to be in finance.
Most of them wrote highly of Just Salad’s marketing team, and more than one TikToker suggested that those employees get raises.
‘I thought this was a good TikTok before I knew it was the brand posting. EXCELLENT WORK,’ a TikToker wrote in the comment section.
The company responded to several comments that were made by TikTokers who requested that its marketing team get raises because of their ‘genius advertising’ ideas.
‘The accuracy is insane because this is where most of the finance bros get lunch every day in NYC. Touché just salad,’ one person wrote.
Just Salad responded to comments by calling its viewers ‘girlies’ and ‘besties.’
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