Gaming: ‘I built a million-pound company in my mum’s house’

Jack’s business idea tapped into a hugely lucrative – and growing – market.

Esports refers to a range of different video games that are played by professionals around the world. Often hosted in stadiums, events are televised and draw large audiences.

The industry is expected to be worth $1.87bn (£1.46bn) by 2025.

iTero went from a solo act to a small team, and Jack was eventually able to move out of his mum’s place.

After two years, iTero made a profit.

GiantX, the esports team, had expressed interest earlier in the process, something Jack described as “incredibly motivating”.

“An esports organisation that I looked up to, ready to welcome me with open arms if I was able to work out how this business actually works,” he said.

As part of the deal with GiantX, he became the company’s head of gaming technology.

“This is real, this is something I’ve built,” he said, urging those considering building start ups in Wales not to “be put off”.

And has his dad now been convinced?

“My dad is obviously elated. He’s now fully on the side of esports – I’m even trying to get him to watch or play a game or two eventually,” he said.