Bibby Asset Finance makes two appointments to drive growth strategy – The Intermediary

Bibby Asset Finance (BAF), Bibby Financial Services’ (BFS) asset finance division, has appointed two new hires as it pursues its ongoing growth strategy.

With more than 60 years’ combined experience in asset finance, Gil Cubells and Dan Nield join the Leeds office as BAF’s head of national broker sales, and operations director, respectively.

Cubells joins from Simply Asset Finance where he was head of broker.

With 40 years’ experience in the financial sector, specialising in asset finance, Cubells will lead the BAF broker sales teams in delivering improved service levels and increased business volumes. 

Cubells said: “Having managed broker relationships for over four decades, I’m thrilled to join BAF at such a pivotal time.

“The opportunities to drive meaningful impact here are huge. I’m eager to leverage my experience to enhance our broker interactions and contribute to our continued success in the industry.”

Nield has 25 years’ experience in asset finance, financing everything from air ambulances in the Middle East to office suppliers in the UK.

Nield will spearhead Bibby Asset Finance’s strategy to grow market share, whilst focusing on developing the team and boosting its reputation for great service.

He said: “I’m looking forward to joining BAF’s experienced team with an incredibly exciting opportunity to create something new in the asset finance space.

“The excellent levels of customer service on offer and BAF’s clear determination to continue to grow this support, in addition to the senior team’s enthusiasm for the asset finance strategy, convinced me to make this move.” 

Sean Neville, managing director for Bibby Asset Finance, said: ”Gil and Dan are excellent additions to the team, and their wealth of asset finance expertise will further strengthen our offering for SMEs as we pursue our refocussed growth strategy.

“These appointments reflect our commitment to the SME market, and our ambition to work more closely with both customers and brokers.

“With the economy on an upward trajectory, now is an opportune moment for SMEs to consider how they could make use of third-party funding to optimise their own growth ambitions. And this is exactly where Bibby Asset Finance can help.”