Foresight to back Live Group’s growth vision with £2.8m investment

Foresight Group, the listed private equity and sustainable infrastructure investor, is backing growth at Live Group, the UK-based live event management company, with £2.8m (US$3.55m) VCT funding to support its development of audience engagement technology.

Founded in 1975 and headquartered near London and with an office in Singapore, Live Group has a strong international blue chip client base combined with a long history of supporting many UK government departments.

CEO Toby Lewis and managing director Stephen D Pickett head a team of more than 30 professionals.

Live Group’s ‘Audience DNA’ profiling tool enables the team and clients to understand the unique preferences, networking dynamics and learning styles of event attendees to foster personalised connections and this commitment to embracing technology has led to the new funding from Foresight and the P.E. company’s Investment Director Hugh Minnock says: “Live Group is a well-established and respected events management company, and we look forward to supporting Toby and Stephen as they embark on the next stage of growth in the UK and internationally.

Experienced marketer and private equity chair, Jonathan Harman, together with Hugh Minnock, will be joining Live Group’s Board following the investment.

Toby Lewis, CEO of Live Group, added: “We are thrilled to propel the rapid development of our digital engagement technologies. This latest investment marks a significant stride, providing our clients with enhanced empowerment. It ensures precise measurement of event spend and behavioural impact, allowing us to tailor a bespoke content journey for each individual rather than opting for a generic solution aimed at the entire audience.”