Maximising Profit Through Renovation vs New-Build Investment

Based in Liverpool City Centre, The Mercantile and The Gateway are two of the city’s most exciting property projects currently in the pipeline. These properties have prime locations, and their contrasting statuses as a new build and renovation have played to different strengths in the targeted areas.

First, The Gateway development in Liverpool is a ground-up, completely new building on a site strategically located to attract young professional renters. It’s situated beside Liverpool’s business district and the north Liverpool docks undergoing massive regeneration and a cultural renaissance. This area is becoming increasingly popular as a destination for new-build apartments in Liverpool. By targeting this regeneration area, the developers have secured a large plot of land for this ambitious project, with the local media already highlighting the Gateway as a development set to change the face of the city.

On the other hand, The Mercantile is a total renovation of an existing property, and one of the benefits of choosing this route is the central location. The site is nestled in the Ropewalks district, one of Liverpool’s central hubs. As the area is currently so built up, there isn’t much space to construct an entirely new building. Through The Mercantile’s refurbishment, tenants and owners can enjoy a modern interior with the exact high-quality specifications as a new build, such as The Gateway, but right in the heart of Liverpool City Centre.