Battle for property market share hots up in Mayfair’s gilded streets

Estate agency Fine & Country is expanding its footprint in the Capital with a renewed focus on the luxury market as agent Luke Hammond sets his sights on Mayfair.

Hammond (main picture) has over 30 years of experience in the property industry including three years in the Fine & Country network and 13 years in Central London covering everything from construction, development and agency.

UPPER QUARTILE

After establishing his career in the capital Hammond returned to his hometown of Lincoln, where he progressed to Branch Partner at Fine & Country Lincoln, enjoying the trials and the successes in selling both rural and city property in the upper quartile of the market.

He says: “Having built valuable relationships and compiled a ‘black book’ of contacts in central London over the past 30 years, focussing my efforts in Mayfair felt like a natural progression for me.

“I can tell that operating in this lucrative and attractive part of the Capital is going to be an exciting time in my career.”

EXTRAORDINARY

He adds: “The off-market properties I have access to have a market value climbing into the billions. It truly is an extraordinary space to work in, I am managing the sale of multi-million penthouses in Hyde Park, serviced apartments in Mayfair and townhouses which are synonymous with this illustrious part of London.”

Nicky Stevenson, Fine & Country

Nicky Stevenson, Managing Director at Fine & Country, says: “We were delighted when Luke expressed a desire to operate in the Mayfair area, his prior experience with Fine & Country in Lincoln makes him the ideal candidate to grow the brand into previously unexplored territories in the capital.

“With his extensive experience, I have no doubt that he will continue to successfully build his connections in the upper quartile of the London market.”

Just outside London, The Neg revealed in November how Ed Casson and Simon Pelling, the Managing Directors of Fine & Country Chelmsford, were expanding even further into Essex after taking on the licence for Brentwood.