Marriott International Opens Its 9,000th Property

Marriott International has reached a major milestone with the opening of its 9,000th property, The St. Regis Longboat Key Resort in Florida. More specifically, it will be a beachfront property in Longboat Key, spread across 18 acres of land. It features 168 rooms, including 26 suites.

Guests at the resort can enjoy “breathtaking ocean views, outstanding culinary experiences, and world-class amenities, all reflective of the St. Regis brand’s signature distinctive design and exceptional service. The resort will also feature 69 private branded residences that will provide an extraordinary luxury living experience on Florida’s Suncoast,” according to Marriott International.

This new resort further strengthens Marriott’s leadership in the luxury market with a portfolio of seven brands and 522 luxury hotels in 72 countries.

“We are delighted to announce the opening of The St. Regis Longboat Key, a true testament to our unwavering commitment to delivering unparalleled luxury and personalized service. It is particularly fitting that this magnificent hotel marks the 9,000^th property in our portfolio. This exquisitely designed new build resort embodies the elegance and sophistication synonymous with the St. Regis brand. We are excited to invite guests and Residence Owners to experience this unique blend of modern amenities and timeless charm, and we look forward to creating unforgettable memories for them in this stunning location.”

Anthony Capuano, President and Chief Executive Officer, Marriott International, via PR Newswire

The St. Regis Longboat Key Resort joins Marriott Bonvoy’s rewards program, offering members exclusive points and benefits.

Furthermore, at the end of last year, Marriott International partnered with the experiential toy retailer CAMP to enhance its kids’ clubs at resorts. CAMP, known for its activity-based toy stores, designed and programmed these clubs, offering activities such as making kaleidoscopes and origami lanterns. Marriott handled the construction, staffing, and operation of the clubs, with CAMP providing training and programming guidance.

Additionally, in related news, as new hotel construction struggles with financing, the hotel industry is increasingly turning to converting vacant offices and residential buildings to meet growing demand. With 2024’s hotel supply growth below 1%, hotel operators are focusing on repurposing existing properties due to tight debt markets. This trend is global, with China repurposing excess residential and commercial spaces into hotels, while Europe sees opportunities in underused office buildings.

In the U.S., Marriott’s Project Mid-T aims to convert existing properties into mid-scale hotels, while Hilton’s CEO notes that nearly half of Hampton’s expansions in China involve conversions. Despite the challenges and costs associated with these conversions, the strong travel demand makes them a viable solution for the hospitality sector.