Google to serve up real estate listings nationwide

Starting this summer, consumers across the U.S. who are looking for homes for sale will be able to see real estate listings pop up on Google. 

Following a pilot program that began in 2025 and previously covered eight major markets, the search giant and national AI-powered real estate brokerage HouseCanary have expanded their partnership to all 50 states. The deal means that listings exclusively from participating MLSs will show up directly in Google’s mobile search results with details such as address, pricing, photos, the numbers of bedrooms and bathrooms, and square footage.

The program is powered through HouseCanary’s national portal ComeHome based on agreements with each participating MLS. Listings “are surfaced in accordance with MLS rules and regulations,” the press release noted, while an FAQ clarified that Google “does not retain listing data for use in large language model products or other products outside of the scope of the Google Listings Program.”

Which listings will show up? “Google surfaces listings based on relevance to customer queries,” according to a HouseCanary program FAQ. Active — and some pre-market listings — are eligible, but rental, commercial and land listings generally are not.

“Normally companies pay Google for placement; your listings are automatically surfaced (for participating MLSs),” HouseCanary noted on its website.

Listing brokers will “receive prominent attribution and agents gain direct click-to-contact functionality on listing pages” at no additional cost, according to a June 11 press release. Google noted that “promoted” buyers agents will also appear with the listings.

Brokers can either opt in or opt out of the program based on their MLS’s particular rules.

A ‘simple’ way to gain eyeballs: “As real estate marketplaces face unprecedented fragmentation, this program gives brokers and agents a simple, easy way to ensure more buyers can discover their listings from the industry’s most validated, comprehensive source: the MLS,” HouseCanary Chief Revenue Officer Chris Rediger said in a statement.

The program’s goal is ” to deliver a helpful real estate experience by acting as a supporting bridge,” a Google blog post explained. “Existing LSA [Local Services Ads] agents will automatically appear in this experience. New agents can sign up for LSAs directly to start receiving high-intent leads, and portal partners can enroll their agents through the LSA managed partner program.”

3 MLSs already on board: The number of participating MLSs currently stands at three: My State MLS, California Regional MLS and San Diego MLS.

HouseCanary has urged agents and brokers who are not part of participating MLSs to either join one that is or work with them to establish a direct data feed. Those who are interested can fill out an online form to establish their interest — and from there, “we’ll talk to your MLS for you,” HouseCanary said on its website.