Rocket Money’s new AI financial assistant, developed with Anthropic, takes money management out of apps and dashboards and puts it into conversational texts
DETROIT, Aug. 25, 2026 /PRNewswire/ — Rocket Money, part of Rocket Companies (NYSE: RKT), today launched Rowan, an AI agent that goes beyond analysis, monitoring consumer’s finances and even acting on their behalf, all through simple text messaging.
Powered by Anthropic, Rowan watches spending around the clock. When it spots a way to save, it sends a text. The consumer replies in plain language and Rowan handles the rest. It can renegotiate recurring bills, cancel subscriptions and even create automated savings transfers.
Most personal finance apps are passive, showing a dashboard that leaves the real work up to the consumer. Rowan does the work for them.
“What we’ve built with Rowan wasn’t possible even 12 months ago,” said Aaron Dignan, VP of Agentic Products at Rocket Money. “It finds the money slipping through the cracks, the forgotten subscriptions, the bills that creep up, and it actually does something about them. That’s the difference between knowing and acting.”
Rowan is built on a sophisticated stack of AI agents trained with Rocket Money data. The result is something unprecedented: a system that monitors your finances, applies advanced reasoning, and proactively engages to give you knowledge and control over your personal finances. Rowan identifies opportunities and executes complex tasks in the real world based on your instructions.
Consider a client that signs up for a free month of streaming that then goes unused. Rowan doesn’t forget, three weeks later it will send a text asking the consumer if they are enjoying the service or if they would like to cancel before incurring a charge. If the member replies “cancel” Rowan contacts the service, cancels the trial and confirms when it is done. One word, no logging in, no lengthy conversations and no hold music.
Maybe someone wants to save money while still enjoying their morning coffee. They simply text Rowan: “Every time I buy a coffee, round up to the nearest dollar and put the extra change in my high-yield savings account.” Rowan sets up the process. From that moment forward, every coffee purchase triggers an automatic rounding and transfer.
That is a monumental leap from passive to proactive financial management, going from “here’s what you spent” to “here’s how I can help.”
The system is also constantly improving. When Rowan encounters something unexpected, such as a subscription service with an unusual cancellation flow, it learns. It diagnoses the issue, finds a solution and deploys it across the entire system. Each edge case solved becomes a permanent improvement for every consumer.
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