The race to build hyper-personalised investing

For decades, the world of finance has been preoccupied with how investments can be bundled. Mutual funds, structured products and exchange-traded funds (ETFs) are just some of the formats on offer. Now the industry has a new form of packaging.

“Technology is the new wrapper,” says Erkko Etula, the co-founder and CEO of direct indexing start-up Brooklyn Investment Group.

Etula is one of a band of financiers, quants and technologists who believe the second wave of a revolution is underway within the

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