Tisa launches investing initiative at parliament

The Investing and Saving Alliance (Tisa) and industry partners have launched an initiative to make investing more accessible for all individuals.

At an event at parliament, with endorsement from Nadhim Zahawi MP and Lord Vaizey of Didcot, Tisa said it aimed to counter the investment gap which exists in this country. 

It found that women, those outside London and people from a wide range of other demographics keep more of their assets in cash and invest less in stocks & shares Isas. 

The inclusive investment campaign uses research, shareable social media materials and video content to achieve its aims. 

Carol Knight, chief executive officer at Tisa, said: “Financial wellbeing for all is at the heart of Tisa’s mission. 

“Statistics show a widespread investment gap, particularly affecting women and minorities as well as residents of UK regions outside London and the South-East. 

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