How a Hospitality Mindset Drives Mixed-Use Asset Performance in National

Why Attend “How a Hospitality Mindset Drives Mixed-Use Asset Performance”

Today’s mixed-use developments are designed to replicate the energy of urban environments, but they must be intentionally programmed, marketed, and operated to attract and retain the right audience.
 

Bisnow’s How a Hospitality Mindset Drives Mixed-Use Asset Performance Webinar will feature leaders across mixed-use, lifestyle retail, multifamily, and research to break down how today’s top-performing assets are being managed as fully integrated ecosystems instead of siloed components.
 

At the core of this conversation is a simple but critical shift: value isn’t created by stacking uses, it’s created when those uses are aligned. By leveraging data and real-time customer intelligence, panelists will explore how retail, residential, and marketing & placemaking experience, when working together, drive measurable investment outcomes, from longer dwell times and higher retention to increased spend and stronger NOI.
 

This discussion will highlight how integrated management execution and proven hospitality standards—applied consistently across marketing, leasing, and operations—create the alignment that eliminates silos, strengthens retention, and protects NOI.
 

The result: properties that perform with certainty, delivering stronger retention, predictable value, and investment outcomes you can rely on.
 

What Attendees Will Walk Away With:
 

• Why mixed-use fails in silos and how integrated ecosystems outperform –Understand how aligning retail, residential, and experience strategies drives stronger financial outcomes.
   
• How a hospitality mindset directly impacts NOI – Learn how retention, dwell time, and customer satisfaction translate into measurable value for owners.
   
• What data actually matters and how to use it – From foot traffic to sentiment tracking, discover how top operators are using real-time data to inform leasing, programming, and capital decisions.
   
• The evolution of “lifestyle” and why it’s no longer about product but audience – How understanding your most valuable customer shapes everything from tenant mix to activation strategy.
   
• How to create demand in non-organic environments – What it takes to drive traffic, engagement and loyalty in ground-up and suburban mixed-use developments.
   
• One actionable shift to implement immediately – A tangible way to move from “managing space” to creating experience regardless of asset type.

For questions regarding content and speaking, please email our Event Producer, Elizabeth Herrgott, at elizabeth.herrgott@bisnow.com. Want to get involved? Contact Jordan.Hinsch@bisnow.com to get information on sponsorship, pricing and availability at this event. To request disability-related accommodations, please contact ariel.fromm@bisnow.com no later than seven business days prior to the event.